Hampton Roads’ longest-standing, full-service advertising, marketing and public relations firm

Waters & Bridgman Marketing Solutions was established in 1960 by the late Leonard R. Waters as Waters Advertising Agency. Since then, we have promoted tourism, elected congressmen, and opened department stores, theaters and shopping centers. We have organized associations, calmed labor unions, sold cars, promoted municipalities, presented art shows, taught seminars, prompted the press, and branded health care businesses. We’ve put words in people’s mouths, hats on their heads, hands over their hearts, and money in their pockets.

In the fall of 1986 Waters Advertising built their own modern facility in City Center at Oyster Point in Newport News. Another important milestone was reached in 2012 when agency President Howard Waters and longtime VP Sandy Bridgman became business partners and Waters & Bridgman Marketing Solutions seamlessly began.

Although the name has changed, the philosophy of creating client success has not. Today, W&B is proud to still be representing some of the most prestigious businesses in Greater Hampton Roads. Our goal is to grow, but never beyond the point where our principals do not have an integral, day-to-day role in the success of our clients. That’s how the agency has thrived for over 55 years. That commitment is what has allowed us to maintain our longevity and financial stability in an industry that is unfortunately often not known for either.


One of the most respected and experienced marketing and advertising executives in Hampton Roads, Howard serves as W&B’s Chairman/CFO. A recipient of the Ad Club of Hampton Roads’ annual Silver Medal for career achievement, he has also received the Humanitarian Award from the Peninsula Chapter of the National Council for Community and Justice (NCCJ).

Howard is also a member of the Port Warwick Foundation, Advisory Board for Christopher Newport University’s Luter College of Business and is Past Chairman of the Bernardine Franciscan Sisters Foundation

Some of Howard’s other civic activities have included:

  • Board Member, Salvation Army, Rodef Sholom Temple, HRA, Virginia Living Museum
  • Chairman, Virginia Peninsula Chamber of Commerce, Peninsula Rotary Club, Ad Federation of Greater Hampton Roads
  • Past Chairman, Thomas Nelson Community College Board; 3rd District (VA/NC/SC) American Advertising Federation
  • Chairman, Newport News/Williamsburg International Airport Task Force
  • Bachelor of Science Degree, Hampden-Sydney College

Factoid – Howard successfully performed CPR on a man he was playing golf with several years ago.


W&B’s Chief Executive Officer, Sandy is one of the most experienced marketing and advertising account executives in Hampton Roads. Prior to her current role, Sandy served as:

  • Media Director and Production Manager
  • Executive Director and Executive Administrator of the Virginia Seafood Council
  • Trustee/Vice President of the Gulf and South Atlantic Fisheries’ Development Foundation
  • Trustee of the Mid-Atlantic Fisheries Development Foundation

In addition, Sandy is a past Board Member of the Virginia Peninsula Chamber of Commerce and served on the Board of Directors and was a Vice President of Peninsula Sales & Marketing Executives. She attended Christopher Newport College and is a Dale Carnegie Course Graduate. Sandy is currently a member of the Executive Committee for both the Salvation Army and the Newport News Hospitality Association. She is also on the Board of Directors of the Newport News Public Art Foundation and is a member of the Langley AFB Civic Leaders Association.

In 2017, she was presented with the prestigious Gregory Cherry Tourism Professional of the Year award. Sandy and her husband currently live in Williamsburg.

Factoid – Sandy’s first job with us was working on the Virginia Seafood Council account. Ultimately, she became Executive Director of the VSC and sat on two national boards representing the state’s seafood industry.


Jeff is both the brawn and the brains behind our recent effort to expand our service area. He is eminently qualified for the task having served as the General Manager of both an NBC affiliate and an ABC affiliate in the Wilmington, North Carolina area. Most recently, he was a partner with PowerPlay Mobile, providing digital media services to broadcast companies all over the U.S. He was also Digital Sales Manager for a Hearst Media TV property in
Lancaster, PA.

Jeff has spent his career seeking and providing innovative ways to create revenue and audiences for his clients. He got his start as a copywriter for McCann-Erickson in New York (one of the largest ad agencies on earth) so he brings a creative ear and eye to everything he does.

Jeff attended the University of Arizona, lives in Wilmington and has been married to wife, Lynn since 1989. Their son, Ned works for an ad agency in New York. Son Jack will be attending UNC-Chapel Hill next Fall and daughter, Hope is an eighth grader.

Factoid – Jeff is an avid runner and has run in several marathons, including the Boston Marathon.


Heather is our Director of Media and Digital Innovation. She came to us after several years with Prophet in Richmond where she lead innovative branding projects across a variety of industries including retail, entertainment, telecommunications, insurance and hospitality. She did her undergraduate studies at the University of Virginia from which she earned a Bachelor’s degree in Studio Art. While at UVA she led their National Student Advertising Competition team to a 6th place national finish for a campaign for State Farm Insurance. She then received her Master’s in Mass Communications, concentrating in Creative Technology, from VCU’s nationally known Brandcenter. Heather is Google AdWords Certified.

Heather lives in Williamsburg with her husband Harrison, an attorney with Heath, Overbey, Verser & Old in Newport News and their “mini long-haired” dachshunds, Holly and Toby.

Factoid – Heather went to China & Korea in 2014 to do market research and new product development for a skin care company.


Maria is a highly experienced and highly educated designer of almost everything to do with marketing that one can imagine. She holds a Bachelor’s degree in Art and Computer Graphics from George Mason University as well as a Masters in Art & Visual Technology from GMU.

Prior to joining W&B, Maria worked as the art director for The Health Journal and was the sole designer for the Virginia Opera. She has even worked at a national higher education association providing webcasts and multimedia services, and at Booz Allen Hamilton in D.C. providing print design, motion graphics and video editing. And, needless to say, her portfolio really dazzled us. She now puts all those experiences and skills together on a daily basis for our very fortunate clients.

Maria lives in Gloucester with her husband, Mike and son, Logan.

Factoid – Maria once rode an elevator with Ted Danson while working in the same building as the Oceana Foundation, where Mr. Danson serves as a member of their Board of Directors.


Shannon is our most recent addition and has already proven herself to be the detail-oriented person that her position requires – and she does it with a smile on her face! (no easy task).

A BFA grad of Saint Louis University, Shannon was previously with a regional healthcare magazine as well as apparel companies in the Saint Louis area where she worked in product design and development. She has also worked as a graphic designer for a beverage distribution company, also located in Saint Louis. We love her Midwestern friendliness and great work-ethic.

She enjoys touring the vast array of local Virginia breweries and wineries with her husband, Greg, a brewmaster at the Williamsburg Anheuser-Busch Brewery. They live in Norge, with their two cats, Barkley & Phoebe.

Factoid – Shannon is a long-off distant relative of the infamous “Unsinkable” Molly Brown!


Our Controller, Ellen Simon is a native of Richmond. She earned her Bachelor’s degree in Accounting at the College of William and Mary and also has a minor in Computer Science. She has worked for Price Waterhouse, Philip Morris, and Best Products, among others. Outside of work she enjoys bicycling, sailing and playing the piano. The most recent use of her free time has been spent in a new Recreational Vehicle that she recently purchased.

Factoid – Ellen is a licensed VFR pilot with around 300 hours, ASEL (Airplane, Single Engine, Land).


Mack is a graduate of Virginia Commonwealth University and received a BFA in Communication Arts & Design.

He is an award-winning advertising agency designer and copywriter with extensive experience developing campaigns for municipalities. Locally, he has created tourism and economic development marketing for cities including Portsmouth, Norfolk, Chesapeake, Williamsburg and Newport News.

Among his career highlights are the identity development and grand opening marketing campaigns for Nauticus, the Children’s Museum of Virginia, and Chilled Ponds Ice Sports Complex.

Factoid – As a child, Mack used to be in the Peanut Gallery on Jim & Tammy Faye Bakker’s kid show on the early CBN Network.


Matt has been producing & directing the large majority of our video work for the past several years. He has done an outstanding job and possesses a variety of skills that makes him perfect for many video projects.

A native of the Peninsula, Matt attended Hampton Roads Academy and the University of Oregon, where he majored in Computer Music Technology and minored in Business. He then worked in Los Angeles with Oscar-winning film composer Hans Zimmer. He has worked on several feature films, national TV programming and more commercials than he can ever count

A winner of several film festival awards, he is currently developing a reality TV series about his adventures in home rehab projects called The House Hustle.

Factoid –Matt keeps his music skills finely honed by playing jazz guitar twice a week at local venues.


Richard began his professional career at WWAY TV, the ABC affiliate in Wilmington, NC. There he started as an intern and moved on to direct newscasts, produce special programming, create commercials for local clients, and eventually manage the production department. He moved on to DeCarol Williamson Enterprises where he produced videos promoting their various vacation & leisure properties. In 2002 he returned to broadcast television at WRAL TV in Raleigh as a producer/director and made a niche for himself as an editor for special projects. With the birth of a son came new responsibilities and demands, so in 2004 Richard moved back to Wilmington where he focuses on website development for local businesses.

Factoid –As a busboy, Richard once tried to refill a glass of water for Robert Duvall, but got the international signal for “no more water” when the famous actor covered his glass with his hand.

  • The team at Waters & Bridgman is simply superb. They have been our agency of choice for many years and we could not be happier with their work. They truly understand our needs, they are always prepared, and always recommend what is best for us and our clients. I am impressed with their dedication and management of our account. Howard, Sandy, and their entire team are a pleasure to work with.

    Eva WigginsCity Center at Oyster Point
  • We’ve been working with Waters & Bridgman for many years. During that time we have grown from one convalescent center to seven convalescent centers, a luxury retirement center, an assisted living facility, a rehabilitation division and most recently, a home health care division. W&B has been our marketing partner throughout these expansions and has undoubtedly been a major factor in our growth. They are extremely responsive to our needs and are always a pleasure to do business with.

    Jeffrey L. Mendelsohn, President and CEOVirginia Health Services, Inc.
  • I work regularly with Waters & Bridgman on a wide variety of my business ventures and non-profit entities. The closest to my heart is probably Port Warwick, a highly successful, mixed-use real estate development. W&B created the branding, advertising, websites and several special events for us. They even came up with the name, Port Warwick, leading to a highly publicized literary connection with the late William Styron. I continue to throw any number of challenges at them. They always come through like the creative professionals they are.

    Bobby Freeman, PresidentTower Park Corporation
  • A good working relationship takes a lot of patience, listening ability and an in-depth understanding of how to market the product. Our relationship with Waters and Bridgman has all this and more!

    Cindy Brouillard, DirectorNewport News Tourism