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About Us

The Longest Standing Full-Service Agency in Hampton Roads

Waters & Bridgman Marketing Solutions was established in 1960 by the late Leonard R. Waters as Waters Advertising Agency. Since then, we have promoted tourism, elected congressmen, and opened department stores, theaters and shopping centers. We have organized associations, calmed labor unions, sold cars, promoted municipalities, presented art shows, taught seminars, prompted the press, and branded health care businesses. We’ve put words in people’s mouths, hats on their heads, hands over their hearts, and money in their pockets.

In the fall of 1986 Waters Advertising built their own modern facility in City Center at Oyster Point in Newport News. Another important milestone was reached in 2012 when agency President Howard Waters and longtime VP Sandy Bridgman became business partners and Waters & Bridgman Marketing Solutions seamlessly began.

Although the name has changed, the philosophy of creating client success has not. Today, W&B is proud to still be representing some of the most prestigious businesses in Greater Hampton Roads. Our goal is to grow, but never beyond the point where our principals do not have an integral, day-to-day role in the success of our clients. That’s how the agency has thrived for over 55 years. That commitment is what has allowed us to maintain our longevity and financial stability in an industry that is unfortunately often not known for either.

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Our Team

HOWARD WATERS // CHAIRMAN/CFO

 

One of the most respected and experienced marketing and advertising executives in Hampton Roads, Howard serves as W&B’s Chairman/CFO. A recipient of the Ad Club of Hampton Roads’ annual Silver Medal for career achievement, he has also received the Humanitarian Award from the Peninsula Chapter of the National Council for Community and Justice (NCCJ).

Howard is also a member of the Port Warwick Foundation, Advisory Board for Christopher Newport University’s Luter College of Business and is Past Chairman of the Bernardine Franciscan Sisters Foundation

Some of Howard’s other civic activities have included:

  • Board Member, Salvation Army, Rodef Sholom Temple, HRA, Virginia Living Museum
  • Chairman, Virginia Peninsula Chamber of Commerce, Peninsula Rotary Club, Ad Federation of Greater Hampton Roads
  • Past Chairman, Thomas Nelson Community College Board; 3rd District (VA/NC/SC) American Advertising Federation
  • Chairman, Newport News/Williamsburg International Airport Task Force
  • Bachelor of Science Degree, Hampden-Sydney College
 

Factoid – Howard successfully performed CPR on a man he was playing golf with several years ago.

SANDY BRIDGMAN // CHIEF EXECUTIVE OFFICER

 

W&B’s Chief Executive Officer, Sandy is one of the most experienced marketing and advertising account executives in Hampton Roads. Prior to her current role, Sandy served as:

  • Media Director and Production Manager
  • Executive Director and Executive Administrator of the Virginia Seafood Council
  • Trustee/Vice President of the Gulf and South Atlantic Fisheries’ Development Foundation
  • Trustee of the Mid-Atlantic Fisheries Development Foundation

In addition, Sandy is a past Board Member of the Virginia Peninsula Chamber of Commerce and served on the Board of Directors and was a Vice President of Peninsula Sales & Marketing Executives. She attended Christopher Newport College and is a Dale Carnegie Course Graduate. Sandy is currently a member of the Executive Committee for both the Salvation Army and the Newport News Hospitality Association. She is also on the Board of Directors of the Newport News Public Art Foundation and is a member of the Langley AFB Civic Leaders Association.

In 2017, she was presented with the prestigious Gregory Cherry Tourism Professional of the Year award. Sandy and her husband currently live in Williamsburg.

 

Factoid – Sandy’s first job with us was working on the Virginia Seafood Council account. Ultimately, she became Executive Director of the VSC and sat on two national boards representing the state’s seafood industry.

BAYLEN MCCARTHY // DIRECTOR OF MEDIA & DIGITAL INNOVATION

 
Baylen is a multi-talented marketing professional with expertise in traditional and digital media systems. He holds a dual Bachelor’s degree in Marketing and Management from Christopher Newport University and is certified in Google Analytics, Google Ads, and Programmatic Advertising. 
 
Baylen has worked with many different brands in the construction, fitness, and professional association industries on digital marketing strategies and web design. Prior to joining Waters & Bridgman, Baylen was the Marketing Director for Jackcrete, one of the fastest growing construction contractors in Hampton Roads.
 

Factoid – Once while recovering from the flu, Baylen finished all of the books in the Harry Potter series- amounting to 4,224 pages- in 4 days.

MARIA DAUGS // SENIOR ART DIRECTOR

 

Maria is a highly experienced and highly educated designer of almost everything to do with marketing that one can imagine. She holds a Bachelor’s degree in Art and Computer Graphics from George Mason University as well as a Masters in Art & Visual Technology from GMU.

Prior to joining W&B, Maria worked as the art director for The Health Journal and was the sole designer for the Virginia Opera. She has even worked at a national higher education association providing webcasts and multimedia services, and at Booz Allen Hamilton in D.C. providing print design, motion graphics and video editing. And, needless to say, her portfolio really dazzled us. She now puts all those experiences and skills together on a daily basis for our very fortunate clients.

Maria lives in Gloucester with her husband, Mike and son, Logan.

Factoid – Maria once rode an elevator with Ted Danson while working in the same building as the Oceana Foundation, where Mr. Danson serves as a member of their Board of Directors.

ERICA ZANDERS // PRODUCTION/TRAFFIC MANAGER

 

Erica Zanders is our Production Manager. A graduate of Hampton University with a degree in Mass Media Arts, Erica has extensive experience working in the fields of corporate marketing as well as at a local marketing firm where she managed a comprehensive array of production, media and public relations responsibilities. She is also experienced with research analysis having worked on evaluation of both Scarborough and Mediamark Research and Intelligence (MRI) tools. In her position, Erica makes certain that agency projects move smoothly from start to finish.

 

ELLEN SIMON // CONTROLLER

 

Our Controller, Ellen Simon is a native of Richmond. She earned her Bachelor’s degree in Accounting at the College of William and Mary and also has a minor in Computer Science. She has worked for Price Waterhouse, Philip Morris, and Best Products, among others. Outside of work she enjoys bicycling, sailing and playing the piano. The most recent use of her free time has been spent in a new Recreational Vehicle that she recently purchased.

 

Factoid – Ellen is a licensed VFR pilot with around 300 hours, ASEL (Airplane, Single Engine, Land).

MACK JOHNSON // SENIOR COPY WRITER 

Mack is a graduate of Virginia Commonwealth University and received a BFA in Communication Arts & Design.

He is an award-winning advertising agency designer and copywriter with extensive experience developing campaigns for municipalities. Locally, he has created tourism and economic development marketing for cities including Portsmouth, Norfolk, Chesapeake, Williamsburg and Newport News.

Among his career highlights are the identity development and grand opening marketing campaigns for Nauticus, the Children’s Museum of Virginia, and Chilled Ponds Ice Sports Complex.

 

Factoid – As a child, Mack used to be in the Peanut Gallery on Jim & Tammy Faye Bakker’s kid show on the early CBN Network.

MATT LOCKHART // VIDEO PRODUCER/DIRECTOR

 

Matt has been producing & directing the large majority of our video work for the past several years. He has done an outstanding job and possesses a variety of skills that makes him perfect for many video projects.

A native of the Peninsula, Matt attended Hampton Roads Academy and the University of Oregon, where he majored in Computer Music Technology and minored in Business. He then worked in Los Angeles with Oscar-winning film composer Hans Zimmer. He has worked on several feature films, national TV programming and more commercials than he can ever count

A winner of several film festival awards, he is currently developing a reality TV series about his adventures in home rehab projects called The House Hustle.

 

Factoid –Matt keeps his music skills finely honed by playing jazz guitar twice a week at local venues.